Tourism is the largest indigenous industry in Ireland. Every area houses hotels, bed and breakfasts, and restaurants dependant on the tourism market. Communities come together to develop the attractions for those tourists. But the natural landscape of Ireland especially the most remote areas and the historic buildings including castles and homes are the main attractions.
The internationally available travel guide 'Lonely Planet' is a very important book about Ireland and every facet of life. It is rarely read by Irish people but is carried by every tourist and is one of the most popular of the genre.